but many people don't.Adidas has many cele

but many people don't.Adidas has many cele

Messagepar yaya2017 » 22 Déc 2017 08:40

To make their products even faster, Nike and Adidas are investing in automation. Adidas built an entire robotic “Speedfactory” in Nike Air Pegasus 89 Homme Germany, and by 2023, the two companies could have nearly 20% of their production done through more automation, according to Morgan Stanley.Speed isn’t the only benefit. Nike engineers, for instance, can now use robotics to paint a sneaker’s Nike Air Max 90 Femme midsole, a process that www.jessicaadler.se previously required using tape to make sure only certain areas were painted, much like taping the edges of a room before painting. Nike Air Max 2016 Femme The new method is far quicker, and “also enables new aesthetic paint effects that cannot be achieved by hand,” the report says.Not least of all, both companies are looking to produce closer to key target markets. While they produce nearly all their products in Asia, especially China, they want to be able to make small quantities of goods quickly in response to consumer demand. Adidas, for example, has a Speedfactory in Atlanta now. Manufacturing isn’t likely to return to Europe or the US in any large quantity, but locating some production closer to those markets will cut down the weeks it can take to ship items from Asia.Why should shoppers care? Together these changes in design and manufacturing mean they won’t need to wait to get the products they want, and it should soon Adidas ZX Flux Femme Nike Air VaporMax Femme be feasible to get items custom-made, since it will be easier and cheaper for brands to produce just one of an item.

“Let’s say the consumer likes one style, but just wants to change one thing. He’ll be able to do that,” the report predicts. “What if he wants the product customized to his foot? No problem. Let’s say he’s traveling and wants to pick it up at a Foot Locker store near his hotel the next day? Easy.”For the brands themselves, cutting back lead times will let them respond to the market better, meaning they won’t need to make vast quantities of shoes in advance. The new manufacturing model should also be cheaper—by up to 10%, Morgan Stanley estimates—as processes are streamlined. Together it will help sportswear Nike Air Max 1 outpace other consumer categories.In the long run a number of brands Adidas Superstar Dames Blauw will benefit, including New Balance and Under Armour, but the ones that stand to gain the most are the ones investing most heavily right now, and that’s Nike and Adidas.Adidas is on a tear as of late — and it has a plan to keep tearing it up, too.As of March, the German sportswear maker had nearly doubled its market share in the US, from around 6% to 11%, according to data from NPD Group. Its sales in the US grew 31% in the first quarter of this year.That celebration was dampened a little bit, however, by the news that the trend of classics — which up Nike Air Max 1 Femme until that point had driven much of the growth Adidas was seeing in North America — had plateaued. "I think it's the cycle slowing down. Superstars and Stan Smiths have been around a long time and they have waves that they come through," Foot Locker CEO Dick Johnson said in an earnings Nike Air Vapormax Donne call in May.

But according to Mark King, Adidas' head of North America, one of the brand's strengths is that it has been able to Nike Air Max Zero Womens anticipate trends before they happen."We made a strong pivot about two years ago where we said the only way to stay up with the trends of society and the marketplace is really to listen to the consumer," told Business Insider in May. "A lot of companies talk about it — we're actually doing it."One of the fastest-growing trends in shoes right now is a category called "lifestyle running" — shoes that are much more stylish than your typical running shoe, but with a similar silhouette. You can run in them, but many people don't.Adidas has many celebrated styles in this category already, including the sought-after NMD and UltraBoost sneakers. As the classics trend fades out and lifestyle running takes over, these styles will likely become the brand's Nike Air Max 2016 Womens best-selling shoes.Other new products that have made a splash recently include a Nike Air Max 95 Womens production of the shoes from the Wes Anderson film "The Life Aquatic with Steve Zissou" and a new version of the blog favorite German Army Trainers.Adidas is also working on improving its speed to market. "On the style side what is really required is newness," King said. "We need more franchises, and then we need to continue to be new and fresh ... That's really the magic: To have the right product in the right market at the right time."
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