took a while for that to be tiered properly—

took a while for that to be tiered properly—

Messagepar yaya2017 » 12 Jan 2018 02:51

For nearly 20 years, Swedish retailer Sneakersnstuff has been Adidas Superstar Dam at the forefront of what’s notable in the world of footwear. The company started in 1999, after co-founders Erik Fagerlind and Peter Jansson returned to Stockholm from a foray into the sneaker haven of NYC and decided Nike Air Odyssey Womensto bring the culture back to their home country. It quickly became an indispensable resource for in-the-know sneaker guys the world over. And now, SNS has added locations in Berlin, London, Paris, and—bringing things full circle—New York. Oh, and there’s also that little thing where Fagerlind and Jansson have collaborated with some of the most influential sneaker brands on the planet, creating a cult of personality around their particular expertise and (damn cool) creations.Now that the brand has a Stateside outpost, we got a chance to catch up with the guys that made it all happen. “Every shoe has a story,” says Nike Air Odyssey Donne Fagerlind. That’s especially evident in the new space off of Little West 12th Street in New York, where a compacted Volvo (yes, it’s Swedish) was crushed holding some of the most sentimental sneakers the co-founders Nike Air Vapormax Mujer own—including the pairs they wore to paint the OG location in Stockholm. It now stands as an art piece in the new store’s front window, visible from the street. You can bet a few folks took note and stopped by to ask about Adidas Superstar Femme it during our conversation.That conversation, by the way, covered everything from the state of resale culture to what it takes to drive the sneaker world forward. That, and why it might just be cooler to wear completely uncool sneakers in this day and age. Here’s what the guys have to say about collecting, buying, and understanding the state of sneakers in 2018.

Big brands are starting to pay attention to Asics Gel Lyte v Femme Rouge what consumers want again.
Erik Fagerlind: I think it’s a very exciting time right now. Looking back over the last threeor four years, a lot of brands were in a static mode. They were just repeating, repeating,Nike Air Pegasus 89 Femme repeating. Customers got kind of fed up with that. So what you see now, with the dad vibe or with the technical one, is brands responding to consumers’ needs of rejuvenation. They need something fresh and new. They can’Nike Air Huarache Femme t just sit looking at the same Superstars, the same shoes all the time. They’re still valid, but you need something else.Peter Jansson: That’s one of the reasons why Adidas has been having a couple of great years. Because they’re bringing out newness. In the beginning, we were always looking for the latest Air Max or the latest high-tech solution that was available. But then in the early 2000s, they started making retros of the stuff that was ‘90s. It feels like it’s come back around in these 20 years. All the sudden there’s some really weird stuff coming out where people are saying, “Wow, this is what I want.” Shoes Nike Air Max 1 Femme that maybe we wouldn’t have touched are now a big part of our inventory.EF: From a sneakerhead perspective, four or five years ago, I don’t think anyone was really impressed with a Nike Roshe Run. But the mass market www.antennadiner.co.uk just ate that up. There was definitely a demand in the market for new silhouettes and new shoes. But it took a while for that to be tiered properly—everything was mass market.

And then Kanye West comes in and does a Roshe Run for himself with Adidas and it’s the coolest shit ever—a little bit more expensive and more premium. But the past couple of years have been an eye-opener for a lot of brands that were just repeating themselves. If you ask us, 20-plus-year-old guys, we know about Balenciaga. But if you asked kids two years ago what Balenciaga was, I doubt they knew what the brand stood for. Sneakers are getting Nike Air Max 90 Womens Blue so much more attention in all corners of the world.EF: In 2018, what I predict is coming is that product starts to mean something again. For the past two years, the story or the name attached has been bigger than Nike Air Max 90 Mujer Azul the product. The story is this big reason why they did it, but the product is sort of set aside. The problem with that is that a lot of brands make such great product, but if there’s not a push or a celebrity attached to it, nobody cares. It just sits there, and it’s perceived as a bad shoe. I think consumers are now getting that looped in that it’s not enough to just have the story anymore. It has to be product quality as well. One day, Durant will have to take back his comments about the Under Armour brand. These shoes definitely hit the mark on the head.
yaya2017
 
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took a while for that to be tiered properly—

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